CELSIUS Statue of Liberty Drinks Energy Drink
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this CELSIUS computer generated imagery campaign, the Statue of Liberty springs to life, swapping her iconic torch for cans of Cherry Cola under the glow of a futuristic skyline. The ad humorously reimagines the historic landmark as an energetic reveler, with vibrant neon cherries and the CELSIUS logo lighting up the sky in celebration of 2025. A fun execution that masterfully blends creativity with a memorable twist on brand identity.
