Connor’s Giant Cans Rise on Marina Bay Sands

This Connor’s fake out-of-home advertisement opens with a clear view of Marina Bay Sands under a bright blue sky. White banners unfurl down the three towers as giant Connor’s cans smoothly rise to match their height.

The ad humorously reimagines this familiar landmark, transforming its sleek facade into towering Connor’s cans. This invites passersby to discover the ritual of shaking the stout for a smoother, creamier pour, brought to life with subtle VFX that ground the transformation in the real skyline.

The spot masterfully blends humor and brand storytelling with an engaging demonstration of how shaking Connor’s creates a rich, bubbly pour. This is reinforced by the bold on-screen line “MADE TO SHAAAAAKE FOR GOOD TIMES” as the glass fills and takes centre stage.