Chevrolet Car Climbs the Skyscraper

Chevrolet Tracker Skyscraper Climb

This FOOH advertisement features a red Chevrolet Tracker appearing to ascend the sheer glass side of a skyscraper in downtown São Paulo. The bustling urban environment transforms into a vertical stage for this demonstration.

As the compact SUV climbs the reflective facade, it approaches a digital clock tower displaying a 'Mega Black Friday' promotion. This visual spectacle draws attention to a message about a 'special batch of cars with real discounts'.

Utilising VFX, the ad effectively turns the city skyline into a dynamic billboard, showcasing Chevrolet's approach to highlighting genuine deals in a visually compelling manner.

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FOOH Impact ScoreSolid
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Credits

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:Brazil
Date posted:November 24, 2023
Source:Instagram