Toyota Hilux Holographic Car Editor
Hilux Changes Color in City Plaza
This Toyota FOOH ad features a colour-shifting Hilux, set in a city plaza that acts as a canvas for personalised driving experiences. The video shows a man interacting with a futuristic holographic interface in the centre of a building.
He swipes through glowing vehicle options, and a Toyota Hilux appears digitally. Touch controls marked 'Back' and 'Next' are visible, and each tap transforms the truck’s hue from orange, to yellow, to green, and finally silver.
Using innovative computer-generated graphics, this Toyota FOOH ad transforms an everyday showroom scene into an engaging product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Mike Will
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