Toyota Hilux Holographic Car Editor

Imagine a city plaza doubling as a palette for personalized driving experiences. That’s the Dynamic premise of this Toyota FOOH ad featuring the color-shifting Hilux. The video unfolds as a man interacts with a futuristic holographic interface in the center of a building, swiping through glowing vehicle options as a Toyota Hilux appears digitally beside touch controls marked 'Back' and 'Next'—each tap causing the truck’s hue to transform from orange, to yellow, to green, and finally silver. Using Innovative computer generated graphics, this Toyota FOOH ad transforms an everyday showroom scene into an Engaging product showcase.