Porsche Car Color Makeover in Showroom

Sidecar
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Porsche Macan Dynamic Color Customisation

This CGI campaign showcases a Porsche Macan undergoing dynamic colour customisation within a car showroom. The video opens with a black Porsche Macan parked inside, with the camera panning from left to right to reveal other vehicles and a hand holding a car key fob.

Upon pressing the key fob, the Macan's colour transitions into a light blue with a swirling pattern, creating a digital glitch effect. As the camera circles the vehicle, highlighting its side profile, the colour shifts to a vibrant mix of orange and blue, with the rear emphasising the striking change. The scene then transitions back to the front of the car, where the colour settles into a solid purple hue. The camera zooms in on the front before panning out to reveal the entire vehicle, with the wheels retaining their original gold finish.

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Credits

Brand:Porsche
Artist:Sidecar
Agency:Sidecar
Production:Sidecar
VFX:Sidecar
Sound:Sidecar

Metadata

Format:FOOH
Brand Industry:Automotive
Date posted:April 11, 2025
Source:Instagram