Day to Day Christmas Tree on top of Beetle Car
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Day to Day cgi campaign, a mint-green vintage Volkswagen Beetle stacked with wrapped holiday gifts appears virtually parked in front of the store’s Dubai location. The ad humorously reimagines a standard street view as a festive destination with a nostalgic car delivering Christmas cheer, serving as an engaging cue for consumers to begin their holiday shopping at the physical store. A clear execution that masterfully blends humor and creativity with a memorable twist on retail marketing.
