Day to Day Christmas Tree on top of Beetle Car

Day to Day Christmas Beetle

This CGI campaign for Day to Day features a mint-green vintage Volkswagen Beetle, virtually parked outside the store's Dubai location. The car is stacked with wrapped holiday gifts, reimagining a standard street view as a festive destination.

The advertisement humorously depicts a nostalgic car delivering Christmas cheer, serving as an engaging cue for consumers to begin their holiday shopping at the physical store. It is a clear execution that blends humour and creativity with a memorable twist on retail marketing.

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Credits

Metadata

Work Type: FOOH
Country:UAE
City:Dubai
Date posted:December 16, 2024
Source:Instagram