FOOH Impact Score:
Outstanding
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Imagine a regular coffee run turning into an encounter with a giant pastry. That’s the creative premise of this Diestro Coffee faux ooh ad featuring a colossal croissant seemingly bursting from a takeaway box. The video unfolds as café visitors gather around what looks like an everyday coffee cup, only to be surprised by a massive, buttery croissant bursting with strawberries, prompting them to take photos and share the surreal sight online. Using engaging computer generated imagery, this Diestro Coffee faux ooh ad transforms a simple takeaway container into a memorable product showcase.