FOOH Impact Score:
Solid
Learn moreIn this Aperol Spritz mixed reality ad, a video begins at the main stage of Primavera Sound São Paulo before smoothly shifting to reveal a giant glass of Aperol Spritz standing tall beside it. The ad humorously reimagines a festival setting with a computer generated imagery display that seamlessly integrates the brand’s vibrant presence into the event. A captivating mixed reality ad that masterfully blends excitement and creativity with a memorable twist on shared moments.
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