Pepsi Giant Hand Grabs Pink Can in Tunnel
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FOOH Impact Score
Outstanding
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Brand: Pepsi
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In this Pepsi FOOH ad, an underground tunnel corridor becomes the setting for a captivating visual journey where a bright pink mural displays a giant can of Strawberries and Cream Zero Sugar Pepsi with bold text declaring 'YOU DESERVE A TREAT'. The ad humorously reimagines a typical urban walkway as a flavorful escape, where the mural begins to ooze a syrupy pink fluid and a clear glass wall reveals a moving sea of Pepsi beyond. A dynamic moment that masterfully blends humor and creativity with a memorable twist on indulgence and zero sugar refreshment.
