FOOH Impact Score:
Improvable
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This Dorflex Max cgi video begins with an oversized medication box appearing to float effortlessly between the towering skyscrapers of São Paulo's Avenida Paulista. This moment cleverly highlights the product’s powerful pain relief claim of '2X More Muscle Relaxant and Analgesic' as pedestrians and traffic below stop to witness the surreal display caused by the hyper-realistic CGI enhancement. As a perfect blend of distinctive storytelling and innovative product integration, the computer generated graphics enhancement is designed for maximum brand visibility and social media engagement.