Xiaomi Smartphone 3D Installations Around the World

Giant Hand Grips Phone in Hong Kong

This CGI advertisement showcases a giant 3D hand installation attached to a building in Hong Kong, holding a Xiaomi smartphone in landscape position as if capturing a picture. The scene then transitions to the Burj Khalifa in Dubai at night, featuring a similar 3D installation on the building, with the LED screen displaying an advertisement for the phone.

The ad continues to the Swissôtel Berlin, where the same hand installation is visible. The sequence emphasizes the message, 'Lens to Legends,' highlighting the Xiaomi 14 Ultra's ProGrip capabilities.

Through effective use of computer-generated imagery, this Xiaomi ad transforms urban landscapes into a fresh, relatable spectacle, underscoring Xiaomi’s advanced camera technology and global reach.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Xiaomi
Artist:Vertex CGI