FOOH Impact Score:
Solid
Learn moreIn this Xiaomi cgi ad, a giant 3D installation of a hand attached to the side of a building in Hong Kong holds a Xiaomi smartphone in landscape position as if taking a picture. The scene transitions to the iconic Burj Khalifa in Dubai at night, where a similar 3D installation is found on the building while the LED screen displays an ad for the phone. The ad then shifts to the Swissôtel Berlin, where the same hand installation is visible. The scene emphasizes the message, 'Lens to Legends,' highlighting the Xiaomi 14 Ultra's ProGrip capabilities. With an Effective use of computer generated imagery, this Xiaomi ad transforms urban landscapes into a fresh, relatable spectacle, highlighting Xiaomi’s advanced camera technology and global reach.
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