Etam Facade Adorned with Silver Strips

Imagine a regular street storefront turning into a red-carpet fashion destination. That’s the resonant premise of this Etam fake out of home ad featuring a digital runway reveal. The video unfolds as the façade of a Parisian building becomes a lavish theatre entrance using projection mapping and CGI effects, with shimmering silver sequins cascading down the walls, classic marquee lights illuminating the space, and a red carpet inviting pedestrians to attend a livestreamed fashion show. Using captivating VFX, this Etam fake out of home ad transforms an everyday location into an innovative product showcase.