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French Connection Fabric Rolls Down on Building

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FOOH Impact Score

Solid

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Credits

Brand: French Connection

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: UK

City: London

Effect / Animation: Banner

Surrounding: City

Date posted: March 29, 2025

Source: Instagram

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Imagine a Victorian building becoming a denim tapestry. That’s the captivating premise of this French Connection Studios CGI ad featuring the Charlotte Denim pattern reborn as urban art. The video unfolds as massive blue jacquard fabric banners roll down the ornate façade of a historic London structure on Duke Street, turning its classical architecture into an immersive brand canvas. Using computer generated imagery, this French Connection Studios CGI ad transforms a stately London landmark into a distinctive product showcase.

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