FOOH Impact Score:
Impressive
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This G-SHOCK mixed reality ad begins with a colossal GM-2110 Steel Edition watch stretching across the skyline, forming a striking bridge between two modern London skyscrapers. This moment cleverly highlights the sturdy yet sleek design of the GM-2110 as the silver-toned watch with a light blue dial appears seamlessly integrated into the high-rise architecture, while a red double-decker bus moves underneath, grounding the surreal installation in a recognizable urban setting. As a perfect blend of resonant storytelling and clear product integration, the VFX enhancement is designed for driving brand visibility in city environments.