G-SHOCK Watch Wrapped on The Shard
G-SHOCK Watch on The Shard
This mixed reality advertisement features a colossal G-SHOCK GM-2110 Steel Edition watch. It stretches across the London skyline, forming a striking bridge between two modern skyscrapers, including The Shard. The silver-toned watch with a light blue dial appears seamlessly integrated into the high-rise architecture.
A red double-decker bus moves underneath, grounding the surreal installation in a recognisable urban setting. This VFX enhancement is designed to drive brand visibility in city environments, highlighting the sturdy yet sleek design of the GM-2110.
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