FOOH Impact Score:
Solid
Learn moreThis Lenovo vfx advertising begins with a giant orange falling into the street, bouncing once before transforming into an orange gift box with a blue ribbon on top. This moment cleverly highlights the versatility of the product in unexpected situations as the box shrinks, moving into a garage that morphs into an aquarium, complete with a fish swimming inside. Suddenly, the fish turns into a fire hydrant, becoming a giant fish at the roof of the building, and eventually transforming back into the orange gift box. The scene transitions to night, and the gift box gently lands back in the street. As the box slowly opens, a soft light begins to shine from inside. Finally, the camera zooms out to reveal that the entire surreal sequence was edited using the Lenovo Yoga Pro 9i, showcasing the device’s Intel® Evo™ capabilities for design work. As a perfect blend of Memorable storytelling and Authentic product integration, the VFX enhancement is designed for highlighting the creative potential of Lenovo’s technology.
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