Samsung Giant Phone and S Pen Hover Over City

This FOOH (fake out-of-home) CGI campaign for Samsung begins with a view from a Guayaquil terrace, showcasing the city skyline as an enormous smartphone is hoisted above it. The giant Samsung phone floats above busy streets, gliding past buildings and crowds, before revealing a helicopter as its carrier, with the S Pen trailing behind.

The scene transitions to the floating phone illuminating its screen to display a live view of the Hemiciclo de la Rotonda from the plaza below. The S Pen then draws a circle, triggering a Google search and showcasing Galaxy AI’s real-time search capabilities. This CGI enhancement brings a smart and immersive tech experience to Guayaquil and all of Ecuador.