Samsung Giant Phone and S Pen Hover Over City

This Samsung FOOH campaign begins with a view from a terrace showcasing the sprawling cityscape of Guayaquil, as an enormous smartphone is hoisted above the skyline. This moment cleverly highlights the versatility of the product in unexpected situations as the giant Samsung phone floats above busy streets, gliding past buildings and crowds before revealing a helicopter as its carrier, with the S Pen trailing behind. As the scene transitions to the floating phone illuminating its screen to display a live view of the Hemiciclo de la Rotonda from the plaza below, the S Pen draws a circle, triggering a Google search and showcasing Galaxy AI’s real-time search capabilities. As a perfect blend of dynamic storytelling and clear product integration, the computer generated imagery enhancement is designed for bringing a smart and immersive tech experience to Guayaquil and all of Ecuador.