G-SHOCK Skyscraper Wearing a Watch
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this G-SHOCK FOOH campaign, a giant GM-2110 Steel Edition watch dramatically emerges from London's Walkie Talkie building under bright, clear skies, its salmon-colored dial and polished metal case appearing to grow from the skyscraper's curving glass structure. The ad humorously reimagines the iconic city landmark as a functional timepiece, with the Steel Edition seamlessly integrated into the skyline as if it's always belonged there. A dynamic concept that masterfully blends humor and creativity with a memorable twist on urban style and watchmaking innovation.
