G-SHOCK Skyscraper Wearing a Watch
G-SHOCK Skyscraper Watch
This G-SHOCK FOOH campaign features a giant GM-2110 Steel Edition watch emerging from London's Walkie Talkie building. Under bright, clear skies, its salmon-coloured dial and polished metal case appear to grow from the skyscraper's curving glass structure.
The ad reimagines the iconic city landmark as a functional timepiece, with the Steel Edition seamlessly integrated into the skyline. This dynamic concept blends humour and creativity, offering a memorable twist on urban style and watchmaking innovation.
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FOOH Impact ScoreSolid
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Credits
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