Midea Appliances Display on Teatro Calderón Facade
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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Brand: Midea
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In this Midea CGI ad, the scene opens with a distinctive view of Teatro Calderón, where the theater's central façade transforms as a curtain parts to reveal a sleek three-door refrigerator with a dispenser gracefully rising through the building's structure. The ad dramatically reimagines this architectural icon as a stage for smart living, featuring Midea’s products—each ascending in sequence, from a dishwasher to a washing machine—highlighting the brand's role as a leader in seamless home integration. A viral concept that masterfully blends elegance and storytelling with a memorable twist on smart appliances.
