FOOH Impact Score:
Impressive
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In this Lenovo mixed reality ad, a red helicopter gracefully carries a Lenovo 2-in-1 laptop across a sweeping landscape before releasing it to softly land on the ground. The ad humorously reimagines a high-stakes action sequence with a creative twist, revealing that the entire visually rich experience was filmed and edited using the Lenovo 2-in-1 itself. A captivating piece that masterfully blends humor and creativity with a memorable twist on the power of mobile creation.