G-SHOCK Watch Installation Above Building
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this G-SHOCK FOOH campaign, a massive GM-2110 Steel Edition watch rests atop a London skyscraper against the deep blue night sky. The ad dramatically reimagines the city skyline with a creative timepiece installation that turns the Steel Edition into a bold urban sentinel. A dynamic execution that masterfully blends impact with a memorable twist on brand identity.
