JD Sports Big Ben Wearing Puffer Jacket
Big Ben Dons The North Face Puffer
This JD Sports fake out-of-home ad depicts a breezy day in London, with crowds moving near Big Ben. A group of friends look up to see the historic monument clad in an oversized black and yellow The North Face Nuptse Jacket, its enormous 'arms' tucked casually into its pockets under the grey London sky.
Utilising computer-generated graphics, this JD Sports outdoor campaign transforms a classic landmark into a fresh, relatable spectacle. The ad highlights JD Sports’ spirit of exploration in partnership with The North Face.
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FOOH Impact ScoreOutstanding
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Credits
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