FOOH Impact Score:
Outstanding
Learn moreIn this JD Sports fake out of home ad, crowds move through a breezy day in London, passing near the towering Big Ben as they go about their daily routines. The scene unfolds as a group of friends look up in astonishment to see the historic monument clad in an oversized black and yellow The North Face Nuptse Jacket, with its enormous 'arms' tucked casually into its pockets under the grey London sky. With a captivating use of computer generated graphics, this JD Sports outdoor campaign fake out of home ad transforms a classic landmark into a fresh, relatable spectacle, highlighting JD Sports’ spirit of exploration in partnership with The North Face.
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