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In this Hellmann’s fake ooh ad, a colossal bottle of mayonnaise emerges from the iconic Brandenburg Gate as football stars Jack Grealish, Joshua Kimmich, Federico Chiesa, David Villa, and Petr Cech rally an excited crowd for the ultimate BBQ celebration. The ad humorously reimagines Berlin’s historic heart as the epicenter of summer grilling, with Hellmann’s taking center stage on every barbecue table across Europe. A distinctive piece that masterfully blends creative energy with a flavorful brand identity aligned perfectly with UEFA EURO 2024™.
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