Jetour SUV Slides Over Sand Dunes
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Jetour adventurous FOOH campaign, a fleet of branded hot air balloons drifts over Dubai’s golden desert dunes while a sleek SUV glides through the sand below. The ad dramatically reimagines the desert landscape as a canvas for cultural celebration, with Jetour symbolizing the spirit of freedom and adventure that defines Eid. A dynamic blend that masterfully combines captivating storytelling with a distinctive take on innovative desert exploration.
