FOOH Impact Score:
Outstanding
Learn moreThis Porsche FOOH campaign begins with a public transport commuter capturing a mesmerizing moment on video—giant metallic gold balloons shaped like the numbers 9 and 1, securely roped to the ground, swaying gently beside the Eiffel Tower. This moment cleverly highlights the brand's rich legacy as the scene pays tribute to the 60th anniversary of the iconic 911 while also encouraging people to choose public transport for their daily commute. As a perfect blend of Captivating storytelling and Dynamic product integration, the CGI enhancement is designed for celebrating Porsche's history while promoting sustainable urban mobility.
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