Lucid Motors Metallic UFO Lands on NYC Building
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FOOH Impact Score
Improvable
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C-Tier
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In this Lucid Motors CGI campaign, a metallic UFO glides effortlessly above New York City's historic streets, reflecting skyscrapers and one-way signs across its polished surface. The ad dramatically reimagines the pedestrian experience as one dark-coated observer points skyward in awe, positioning Lucid’s electric vehicles as technology so advanced, it feels extraterrestrial. A captivating display that masterfully blends wonder with a bold take on automotive innovation.
