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Lucid Motors Metallic UFO Lands on NYC Building

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Credits

Brand: Lucid Motors

Who we think created this: Vertex

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Metadata

Brand Industry: Automotive

Country: USA

City: New York City

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Manhattan, City

Date posted: March 27, 2025

Source: Instagram

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In this Lucid Motors CGI campaign, a metallic UFO glides effortlessly above New York City's historic streets, reflecting skyscrapers and one-way signs across its polished surface. The ad dramatically reimagines the pedestrian experience as one dark-coated observer points skyward in awe, positioning Lucid’s electric vehicles as technology so advanced, it feels extraterrestrial. A captivating display that masterfully blends wonder with a bold take on automotive innovation.

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