Karl Lagerfeld Handbag Display in the Garden
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FOOH Impact Score
Impressive
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A-Tier
B
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In this Karl Lagerfeld CGI campaign, a giant lavender handbag floats above Paris’s Tuileries Garden, casting a distinctive silhouette against the city’s skyline. The ad dramatically reimagines the iconic Parisian landmark as a backdrop for high fashion, positioning the oversized accessory as a modern statement in contrast to the classical architecture. A memorable display that masterfully blends bold visuals with brand identity, reinforcing the message that Karl Lagerfeld's designs are made to stand out anywhere.
