KitKat Chocolate Spills Out from Vending Machine
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this KitKat CGI video, a gritty red-and-black collage-style installation centers around a vending machine that gradually fills with red KitKat bars before bursting open in a torrent of chocolate. The ad dramatically reimagines an everyday machine as a rebellious engine of energy and break-time release, turning the simple act of snacking into an unexpected spectacle. A dynamic video that masterfully blends intensity and brand identity with a memorable twist on indulgence.
