FOOH Impact Score:
Improvable
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In this Chupa Chups faux ooh ad, a colossal pink vending machine filled with colorful lollipops rises from Gwanghwamun Plaza, instantly drawing attention against the sleek urban backdrop. The ad humorously reimagines the bustling city square as a giant candy land, with the oversized dispenser scattering real lollipops as curious pedestrians interact with it. A creative display that masterfully blends fun and imagination with a distinctive take on brand storytelling.