Vapiano Pasta Spills From Graz Clock Tower

This CGI advertisement for Vapiano opens on the Graz Clock Tower in Austria. An aeroplane flies overhead, towing the Vapiano logo text across the sky to introduce the brand’s refreshed restaurant concept.

The tower’s clock face and windows then swing open, and streams of pasta begin to pour out, overflowing from every opening and cascading toward the pavement below. The plane continues its path, visually celebrating Vapiano’s reopening in Graz with an updated dining experience.

Through creative CGI effects, this ad transforms a familiar city landmark into a fresh, relatable spectacle, highlighting Vapiano’s goal of promoting its new concept and revitalised dining atmosphere in Graz.