Minions Statue of Liberty Wears Scarf
Minions Statue of Liberty Scarf
This Minions FOOH campaign features a bustling city scene where a man photographs the Statue of Liberty as a construction truck passes. The camera then zooms in to reveal Lady Liberty adorned with Felonious Gru’s iconic scarf.
The scarf is embroidered with 'DESPICABLE ME4,' linking the historic landmark to the animated franchise. This CGI effect transforms an American landmark into a fresh, relatable spectacle, promoting the Minions FOOH campaign.
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FOOH Impact ScoreOutstanding
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Credits
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