Minions Statue of Liberty Wears Scarf
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Minions FOOH campaign, a bustling city scene begins with a man capturing a photo of the Statue of Liberty as a construction truck rumbles by below. The scene unfolds as the camera zooms in to reveal Lady Liberty draped in Felonious Gru’s iconic scarf, complete with the embroidered text 'DESPICABLE ME4,' cleverly tying the historic figure to the animated universe. With an innovative use of CGI effects, this Minions branded digital showcase transforms an American landmark into a fresh, relatable spectacle, highlighting Minions’ FOOH campaign promotional goal.
