FOOH Impact Score:
Solid
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This Amazon Music fake out of home ad begins with a crowd gathered before a skyline of tall buildings, as one glass-covered tower features giant keyboard keys that press themselves rhythmically. This moment cleverly highlights the immersive connection between music and space as the building transforms into an interactive instrument just before a massive banner cascades down the façade, unveiling an image of Dylan Sinclair and inviting the audience to discover his new single on Amazon Music. As a perfect blend of insightful storytelling and dynamic product integration, the augmented reality enhancement is designed for promoting music discovery in public spaces.