La Baleine Salt Turned Street into Ski Park
La Baleine Salt Ski Park in Paris
This La Baleine FOOH ad transforms a historic Parisian neighbourhood into a ski resort. A giant La Baleine salt container slides down the cobblestone streets of Montmartre, spilling white salt.
The spilled salt magically turns the quaint alley into a ski track. Pedestrians are then shown jumping in to slide, spin, and perform stunts on the newly formed slope. Engaging VFX were used to create this dynamic scene, effectively showcasing the product.
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Credits
Brand:
Artist:Kosmo
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