La Baleine Salt Turned Street into Ski Park
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a historic neighborhood turned into a ski resort. That’s the dynamic premise of this La Baleine FOOH ad featuring a giant salt container creating a salt-covered slope in the heart of Paris. The video unfolds as a massive La Baleine salt canister slides smoothly down cobblestone streets in Montmartre, spilling white salt that magically turns the quaint alley into a ski track where pedestrians jump in to slide, spin, and pull stunts. Using engaging VFX, this La Baleine FOOH ad transforms a charming urban street into an effective product showcase.
