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La Tour Eiffel Hotel Room at Eiffel Tower Summit

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FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: La tour Eiffel

Who we think created this: Ian Padgham

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Metadata

Brand Industry: Travel & Hospitality

Country: France

City: Paris

Effect / Animation: Morphing & Transformation

Surroundings: Eiffel Tower, City

Date posted: April 1, 2024

Source: Instagram

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In this FOOH ad using computer generated imagery, a luxurious glass-walled hotel suite is perched atop the Eiffel Tower, seamlessly blending modern comfort with historic architecture. The ad dramatically reimagines Paris's iconic landmark as the ultimate temporary getaway, where elevated design meets sky-high escape. A memorable execution that masterfully blends creativity with a clever twist on luxury travel experiences.

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