Le Deux Jersey Unfurls at Stadium

In this Les Deux x FC Copenhagen FOOH campaign, a giant collaborative football jersey appears to float majestically over the pitch, introducing the Spring 2025 collection in spectacular fashion. The scene unfolds as the oversized jersey, striped in signature blue and navy with the Les Deux logo boldly stretching across the chest, hovers above Copenhagen’s stadium, creating a dramatic sense of scale that immerses fans at field level. With a distinctive use of computer generated graphics, this Les Deux apparel activation playfully transforms the traditional football arena into a fashion-forward stadium reveal, highlighting Les Deux’s mission to merge football heritage with modern streetwear culture.