Adidas Giant Orange Shoe Floating In Stockholm
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Adidas vfx advertising begins with a massive orange Adizero running shoe mounted atop a transport vessel gliding through Stockholm’s harbor. This moment cleverly highlights the brand’s bold approach to visibility and innovation as the floating installation draws attention from passersby and spectators, seamlessly tying the shoe’s design and performance elements to the energy of the Stockholm Half Marathon. As a perfect blend of distinctive storytelling and resonant product integration, the CGI effects enhancement is designed for maximizing cultural and event-based association.
