Adidas Giant Shoe Emerges from Banner

This Adidas CGI campaign opens with an overhead shot of Taipei City Hall, with Taipei 101 in the background, as a giant running shoe looms in the distance. A massive banner unfurls across the building’s facade, reading “You got this,” before a towering sky-blue Adidas shoe with neon-yellow accents emerges.

The shoe lands firmly in the plaza below, generating sparks as it scrapes along the ground. It then smoothly lines up at a start line and rockets ahead, kicking up rock fragments. This impactful use of computer-generated imagery transforms the urban landscape into a dynamic, race-ready arena.

The campaign highlights Adidas’s mission to fuel motivation and determination for the 2025 Taipei Marathon countdown.