Adidas Giant Shoe Emerges from Banner

In this Adidas CGI campaign, the scene opens with a sweeping overhead shot of Taipei City Hall with Taipei 101 standing tall in the background and a giant running shoe looming in the distance. The scene unfolds as a massive banner unfurls across the building’s facade reading “You got this,” before a towering sky-blue Adidas shoe with neon-yellow accents emerges and lands firmly in the plaza below, its movement generating sparks as it scrapes along the ground, then smoothly lines up at a start line and rockets ahead, kicking up rock fragments. With an impactful use of computer generated imagery, this Adidas running shoe CGI campaign transforms a bustling urban landscape into a dynamic race-ready arena, highlighting Adidas’s mission to fuel motivation and determination for the 2025 Taipei Marathon countdown.