Fenty Beauty Scratch Card Machine
Scratch Cards Rain on Herald Square
This CGI advertisement for Fenty Beauty features a massive card dispenser machine attached to the front of the Ulta Beauty store in Herald Square, Manhattan. The machine, adorned with buttons representing various makeup skin shades, comes to life to dispense enormous scratch cards.
These cards fall onto the street below, revealing a promotional giveaway: a chance to win a free trip to Barbados with the purchase of the new Fenty Beauty foundation at Ulta Beauty stores. The video uses CGI effects to showcase this product and promotion.
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FOOH Impact ScoreImpressive
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