Fenty Beauty Scratch Card Machine

Imagine a massive makeup dispenser raining surprise rewards over a crowded city street. That’s the Captivating premise of this Fenty Beauty cgi ad featuring an enormous card dispenser machine. The video unfolds as in the heart of the bustling Herald Square, Manhattan, a giant Fenty card dispenser machine is attached to the front of the Ulta Beauty store, with buttons on many makeup skin shades. As the machine comes to life, enormous cards are released into the air, falling onto the street below. The cards land on the ground, and upon closer inspection, it’s revealed that each one is a scratch card offering the chance to win a free trip to Barbados, as part of a giveaway promotion on the purchase of the new Fenty Beauty foundation at the Ulta Beauty stores. Using CGI effects, this Fenty Beauty cgi ad transforms a simple promotional giveaway into an Impactful product showcase.