FOOH Impact Score:
Outstanding
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Imagine a city tram suddenly embodying a Marvel character. That’s the dynamic premise of this Marvel CGI video featuring Loki’s golden horned helmet wrapped around a tram in Milan. The video unfolds as the tram cruises through the streets, seamlessly morphing into the God of Mischief’s signature look, with the helmet's iconic curves hugging the entire vehicle and drawing attention from pedestrians and commuters alike. Using engaging VFX, this Marvel CGI video transforms public transportation into a distinctive product showcase.