FOOH Impact Score:
Outstanding
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Imagine a London double-decker bus turning into a movie trailer on wheels. That’s the fun premise of this Universal Pictures cgi ad featuring a full bus wrap dedicated to the Argylle movie. The video unfolds as the branded bus cruises through the city streets, drawing attention not only for its bold design but also for the clever addition of a cat carrier backpack mounted on the back, where Chip the Cat peeks out and observes the scene. Using authentic effects, this Universal Pictures cgi ad transforms public transport into an engaging product showcase.