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Solid
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This MACSF FOOH campaign begins with an IMOCA racing yacht appearing to balance atop a glass skyscraper in the middle of La Défense. This moment cleverly highlights the bold spirit of ocean racing as the yacht's black sail with red graphics sways slightly in the wind while water dramatically pours down the building's façade, simulating a waterfall into the urban plaza below. As a perfect blend of dynamic storytelling and creative product integration, the computer generated imagery enhancement is designed for promoting the anticipation of the upcoming Vendée Globe race.
Babolat
Paris Saint-Germain +
Qatar Airways
Fédération Française de Golf
Candlelight Concerts
Institute Pasteur
Burga
L'Oréal Paris
Galeries Lafayette +
Caudalie