Voile MACSF Yacht Perches at Building
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreFOOH.com is the biggest FOOH campaign library. If you are the creator of this MACSF ad or would like to add your work Submit your work!
This MACSF FOOH campaign begins with an IMOCA racing yacht appearing to balance atop a glass skyscraper in the middle of La Défense. This moment cleverly highlights the bold spirit of ocean racing as the yacht's black sail with red graphics sways slightly in the wind while water dramatically pours down the building's façade, simulating a waterfall into the urban plaza below. As a perfect blend of dynamic storytelling and creative product integration, the computer generated imagery enhancement is designed for promoting the anticipation of the upcoming Vendée Globe race.
