Voile MACSF Yacht Perches at Building
IMOCA Yacht Atop La Défense Skyscraper
This FOOH campaign features an IMOCA racing yacht seemingly balancing on a glass skyscraper in the heart of La Défense. The yacht's black sail, adorned with red graphics, sways gently in the wind.
Water dramatically cascades down the building's façade, creating the illusion of a waterfall descending into the urban plaza below. This computer-generated imagery enhances the scene, promoting anticipation for the upcoming Vendée Globe race.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
AMIRI Black Bag Wave Splash at the Beach
Why CGI
FC Porto Soccer Balls Drop Near Statue of Liberty
CUPRA Racing Yacht Plunges into Swimming Pool
Pull&Bear Giant Character Melting Paint
Römerquelle Emerges in Waterfalls at a Building
Garnier Cleanser on a Crane in Beirut
Hey Harper Fireman Shoots Water on Ring
FC Porto 3D Logo Emerges Behind Stadium
Vita Coco Coconut Water Sprayed on Car
Pepsi Giant Can Pours Cola Inside Building
Tobes Giant Paralympic Gear Scattered in Liverpool
Swingers Carnival Hot Air Balloon Lands on City
VFXaddART