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Solid
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Imagine the Arc de Triomphe being draped in a music-themed billboard — that’s the memorable premise of this Culot FOOH ad featuring the release of 'Culot: Nouvelle Mission.' The video unfolds as a massive black and white billboard featuring Marie S'infiltre’s project is digitally wrapped around the iconic Parisian monument, with pedestrians in the bustling city square stopping to absorb the surreal visual against the bright blue sky. Using augmented reality effects, this Culot FOOH ad transforms a world-famous historic landmark into a clear product showcase.
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