Marie Album Cover Unfolds at Monument
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine the Arc de Triomphe being draped in a music-themed billboard — that’s the memorable premise of this Culot FOOH ad featuring the release of 'Culot: Nouvelle Mission.' The video unfolds as a massive black and white billboard featuring Marie S'infiltre’s project is digitally wrapped around the iconic Parisian monument, with pedestrians in the bustling city square stopping to absorb the surreal visual against the bright blue sky. Using augmented reality effects, this Culot FOOH ad transforms a world-famous historic landmark into a clear product showcase.
