Game of Thrones Banner Hangs on Manhattan Bridge

This HBO fake out-of-home ad opens with an aerial view of the Manhattan Bridge. As the camera zooms in, the upper pillar of the bridge’s arch is revealed, draped with Queen Rhaenyra's black banner, gently fluttering in the breeze.

Curious onlookers gather below, mesmerised by the dramatic visual tied to House of the Dragon season 2. This fantasy campaign uses augmented reality to transform a familiar city landmark into a vivid reminder of Westeros’ looming conflicts, highlighting HBO’s return to the world of dragons with immersive promotional storytelling.