Coachella Blimps Fill Festival Sky

Justice Cross Descends at Empire Polo Club

This CGI video for Justice imagines the Coachella Ferris wheel at Empire Polo Club as the canvas for a larger-than-life album reveal. The scene opens on a clear daytime sky above Coachella, where four giant blimps float over the festival grounds. The largest blimp is emblazoned with a stylized “Justice” logo, and the second carries the “Hyperdrama” title. Two smaller branded blimps drift in the distance, travelling in opposite directions over the iconic Ferris wheel and fields.

The scene then shifts to nighttime, with the Ferris wheel lit up and stage lights sweeping across the crowds below. All four blimps remain visible overhead as Justice’s giant glowing cross slowly descends from the dark sky, orange light flowing through its structure as it lowers toward the heart of the festival. The two larger blimps pivot and begin moving toward the camera, revealing that this immersive sequence is an AR filter experience.

Using dynamic computer-generated imagery, this Justice CGI video places massive Justice and Hyperdrama blimps and the duo’s signature illuminated cross above the Coachella festival grounds to promote their studio album, Hyperdrama.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Date posted:April 20, 2024
Source:Instagram