ISDIN SPF Products Spill from Giant Suitcase

Imagine Park Güell needing a skincare solution. That’s the innovative premise of this ISDIN CGI campaign featuring the dramatic arrival of summer-ready photoprotection. The video unfolds as the scene opens with a view of Casa ISDIN in Barcelona, where a giant clear suitcase with orange accents falls from the building’s roof, bursting open upon impact and spilling oversized ISDIN products that flow across the area. The camera transitions to a top-down perspective, slowly revealing the variety of SPF products now adorning the street, celebrating the start of the sunny season. Using computer generated graphics, this ISDIN CGI campaign transforms a historic location into a dynamic product showcase.