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Figma 3D Character Strolls Through City

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Figma

Agency: Modular

Production Company: Michael Van Swearingen

VFX: Heck Studio

Sound: Peter Steineck

Metadata

Brand Industry: Services

Country: United States of America

City: San Francisco

Effects / Animations: Character Animation, Large Objects, Floating & Flying Objects, Simple Motion

Surroundings: Streets, Skyscrapers, Parks

Date posted: May 3, 2025

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Figma ad or would like to add your work Submit your work!

Imagine San Francisco suddenly becoming a stage for a larger-than-life character strolling downtown. That’s the dynamic premise of this Figma mixed reality ad featuring a giant Otto announcing CONFIG2025. The video unfolds as Otto, the heart-shaped character, marches through the bustling San Francisco streets flanked by several floating 3D icons, with a frontal camera angle capturing its progress alongside city skyscrapers. Seen from above, Otto continues along tree-lined parks before emerging behind a downtown building and breaking into dance, while the floating icons orbit with motion. Using memorable computer generated imagery, this Figma mixed reality ad transforms the cityscape into an effective product showcase.

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