FOOH Impact Score:
Outstanding
Learn moreCredits
Brand: Figma
Agency: Modular
Production Company: Michael Van Swearingen
VFX: Heck Studio
Sound: Peter Steineck
FOOH.com is the biggest mixed reality ad library. If you are the creator of this Figma ad or would like to add your work Submit your work!
Imagine San Francisco suddenly becoming a stage for a larger-than-life character strolling downtown. That’s the dynamic premise of this Figma mixed reality ad featuring a giant Otto announcing CONFIG2025. The video unfolds as Otto, the heart-shaped character, marches through the bustling San Francisco streets flanked by several floating 3D icons, with a frontal camera angle capturing its progress alongside city skyscrapers. Seen from above, Otto continues along tree-lined parks before emerging behind a downtown building and breaking into dance, while the floating icons orbit with motion. Using memorable computer generated imagery, this Figma mixed reality ad transforms the cityscape into an effective product showcase.