Figma 3D Character Strolls Through City
Staff Pick
Otto Dances Behind San Francisco Building
This Figma mixed reality ad features a giant Otto, the heart-shaped character, announcing CONFIG2025. The video depicts Otto marching through the bustling San Francisco streets, flanked by several floating 3D icons. A frontal camera angle captures its progress alongside city skyscrapers.
Seen from above, Otto continues along tree-lined parks before emerging behind a downtown building. The character then breaks into a dance, with the floating icons orbiting with motion. This memorable computer-generated imagery transforms the cityscape into an effective product showcase.
S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Modular
Agency:Modular
Production:Michael Van Swearingen
VFX:Heck Studio
Sound:Peter Steineck
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