Royal Canin Pet Food Delivered From the Sky
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Royal Canin FOOH ad begins with red and white balloons rising into the sky, each lifting packages of pet food above a palm-lined pedestrian street. This moment cleverly highlights Royal Canin’s strong bond with pet owners and its legacy of pet nutrition in Mexico as families and their dogs walk below, immersed in a charming outdoor celebration of the brand’s 25th anniversary. As a perfect blend of authentic storytelling and distinctive product integration, the augmented reality enhancement is designed for increasing brand visibility and emotional connection.
