FOOH Impact Score:
Solid
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In this McDonald's faux ooh ad, a towering red fries container shaped like the brand’s iconic fry box appears to erupt over Lollapalooza Brazil, sending streams of golden fries high into a cloudless blue sky. The scene unfolds as the massive McDonald's pop-up kiosk creates a soaring display of crispy fries frozen mid-air, bringing a festival moment to life with vibrant colors and unexpected scale. With an engaging use of VFX, this McDonald’s fries installation faux ooh ad transforms the festival grounds into a fresh, relatable spectacle, highlighting McDonald’s fun approach to standout brand experiences.