FOOH Impact Score:
Impressive
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Imagine a giant chocolate truffle soaring above a major city’s skyline. That’s the magical premise of this Lindt mixed reality ad featuring the iconic LINDOR truffle. The video unfolds as a giant LINDOR chocolate truffle soars through the night air above Madrid's iconic landmarks, trailing golden sparkles that illuminate everything in its path. The magical chocolate comet glides over the glowing Plaza Mayor, circles the majestic Cibeles fountain, and crowns a magnificent Christmas tree at Puerta de Alcalá. As it flies, the LINDOR truffle bathes the city in warm, radiant light, transforming familiar urban spaces into a festive wonderland. Using memorable computer generated imagery, this Lindt mixed reality ad transforms the LINDOR truffle into an effective product showcase.