FOOH Impact Score:
Outstanding
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This Motek fake out of home ad begins with a branded airplane soaring through cloud-dappled skies. This moment cleverly highlights the restaurant’s expansion to New York City as the Statue of Liberty undergoes a stunning tropical transformation—her form draped entirely in yellow, Miami-hued flowers, with a Motek package placed in her raised hand. As a perfect blend of memorable storytelling and dynamic product integration, the CGI effects enhancement is designed for increasing brand awareness and celebrating the vibrant flavors of Miami arriving in the Big Apple.