Quezalteca Giant Guanaba Bottle Drops from Tower

City Landmark Engulfed in Guanaba Foliage

This Quezalteca CGI campaign features a giant guanaba-flavored spirit bottle dropping from a tower in a cityscape. The scene begins with an ordinary cityscape that subtly shifts as the new guanaba-flavored spirit is introduced.

A local landmark gradually becomes engulfed in vibrant foliage, symbolising the tropical guanaba fruit, before culminating in the appearance of the giant Quezalteca bottle. This computer-generated imagery campaign transforms urban architecture into a fresh, relatable spectacle, highlighting Quezalteca’s connection to cultural identity and the product's refreshing appeal.

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FOOH Impact ScoreOutstanding
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Credits

Artist:xnova360

Metadata

Work Type: FOOH
Country:Guatemala
Date posted:March 20, 2024
Source:Instagram