Quezalteca Giant Guanaba Bottle Drops from Tower
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FOOH Impact Score
Outstanding
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In this Quezalteca CGI campaign, an ordinary cityscape begins to subtly shift as Quezalteca introduces its new guanaba-flavored spirit. The scene unfolds as a local landmark gradually becomes engulfed in vibrant foliage, symbolizing the tropical guanaba fruit, before culminating in the appearance of a giant Quezalteca bottle. With a fun use of computer generated imagery, this Quezalteca beverage CGI campaign transforms urban architecture into a fresh, relatable spectacle, highlighting Quezalteca’s connection to cultural identity and the product's refreshing appeal.
